Board & CEO Advisory
Independent counsel on strategic priorities, investment decisions, performance and major initiatives — often through an ongoing relationship.
Explore practiceStrategic Advisory · UAE & GCC
Strategic counsel for consequential decisions.
I advise boards, owners and CEOs on strategy, transactions, transformation and growth — combining board-level perspective with the ability to work directly with executive teams to drive execution.
25+ years
International and Middle East experience
US$1bn+
Transaction experience
1,000+
Advisory mandates
Advisor · Operator · Founder
Experience from both sides of the table
Experience from both sides of the table.
The best strategic advice needs to survive contact with operational reality.
My career has spanned professional advisory, major transactions, real estate and hospitality development, corporate leadership and entrepreneurship. I have advised businesses, executed transactions, developed major assets, built companies and led operating teams.
That experience allows me to work from the boardroom through the executive team — helping clients determine what should happen next and supporting leadership in making it happen.
Explore experienceAdvisory
Where I advise
Four connected practices for organisations facing important choices, significant change or the need for experienced independent judgment.
Strategy & Transformation
From strategic direction to clear priorities, executive alignment, implementation governance and coordinated execution.
Explore practiceTransactions & Strategic Capital
Senior strategic and commercial support around acquisitions, disposals, partnerships, investment decisions and capital-related transactions.
Explore practiceGrowth & New Ventures
Helping established organisations enter markets, create new revenue streams, form partnerships and build technology-enabled ventures.
Explore practiceThe difference
Board-level perspective. C-suite execution.
Important strategies often fail in the space between boardroom intent and operational execution. I can advise a chairman or board on strategic direction and then work directly with the CEO and senior leadership team to challenge assumptions, establish priorities, resolve competing objectives and move major initiatives forward.
- 01 Board / Owner
- 02 CEO
- 03 C-suite
- 04 Execution
Selected experience
Strategy grounded in operating reality
A career shaped by advisory, transactions, development, corporate leadership and company building across the Middle East.
45 professionals
Building a regional advisory business
Co-founded and developed a Middle East professional-services business to approximately US$20 million in revenue before its acquisition by JLL.
US$1bn+
Transaction experience
Career experience spanning investment transactions, M&A, capital raising and strategic assignments across the Middle East.
AED1bn+
Delivering major developments
Senior development responsibility across hospitality, residential, commercial and leisure assets.
Founder & CEO
Building operating companies
Built technology-enabled operating businesses employing hundreds of people and serving hundreds of thousands of customers.
Sector perspective
Where strategy, capital, assets and performance intersect
My experience is strongest in sectors where commercial choices must connect directly to operating models and investment outcomes.
- 01Hospitality, Tourism & LeisureAssets · operations · guest experience
- 02Real Estate & InvestmentCapital · development · portfolio strategy
- 03Mobility & AutomotiveMarket creation · infrastructure · technology
- 04Consumer & F&BGrowth · operating models · customer economics
- 05Family & Diversified GroupsPortfolio choices · governance · new ventures
Clients
Who I work with
Boards & Chairmen
Independent perspective around important strategic and investment decisions.
Owners & Family Groups
Portfolio strategy, growth, transformation and new business creation.
CEOs & Leadership Teams
Strategic direction, executive alignment and implementation.
Investors & Private Equity
Commercial assessment, transactions, portfolio businesses and strategic initiatives.
Consulting & Advisory Firms
Senior GCC, sector, transaction and operating expertise for an existing team.
Selective appointments
Additional ways to work together
Board appointments and senior expert roles remain deliberately selective and sit alongside the core advisory practice.
Board & Advisory Roles
Independent contribution over the long term.
I consider a limited number of board, advisory-board and chairman advisory appointments where my experience can add meaningful strategic value.
Explore board rolesConsulting Firms & Investors
Senior expertise that strengthens an existing team.
I work selectively where an engagement benefits from additional GCC, sector, transaction or operating experience — behind the scenes or directly with the end client.
Explore firm engagementsPerspectives
Independent views on decisions that matter
Notes on strategy, transactions, leadership, transformation and emerging business models.
Transformation5 min read
From strategy to execution
Why important transformation programmes stall between boardroom intent and executive action.
Read perspectiveBoard & CEO Advisory4 min read
The value of independent counsel at board level
Where a senior external adviser can add value without displacing the board, CEO or management team.
Read perspectiveTransactions5 min read
Strategic capital starts before the transaction
Why acquisitions, disposals and partnerships should begin with the strategic question, not the process.
Read perspectiveConfidential conversation
A consequential decision ahead?
I work on a limited number of advisory relationships and strategic assignments at any one time.